Luxury housing marks the latest trend in stadium amenities around the country


By the time it’s completed in 2019, the new stadium complex for the National Football League‘s Los Angeles Rams will span almost 300 acres with free-standing concession stands encased in glass and a 50-foot-tall video board covering the length of the playing field.

Premium suites inside the 70,000-plus seat facility will include up to 20,000 club seats and loge boxes, including Lux Cabanas, a beach-themed club at field level hovering above one of the end zones.

Yet the $2.6 billion project just south of L.A. in the city of Inglewood will also include another coveted amenity for any die-hard sports fan: luxury homes.

In addition to a hotel, casino and 620,000 square feet of retail space, the new stadium complex will include Hollywood Park, a residential property development with up to 3,000 homes.

While some of the new dwellings are aimed at middle-income residents who have been increasingly squeezed by L.A.’s soaring real estate market, most will target the luxury sector with sprawling apartments overlooking the stadium outfitted with wedge hardwood flooring, sliding glass doors and soaring beamed ceilings. The project’s developers, Wilson Meany and Stockbridge Capital Group, have yet to reveal prices.

“We’re building a year-round community, not just a sports stadium,” says Gerard McCallum II, project manager for Wilson Meany who is overseeing Hollywood Park. “This will give fans and Los Angeles residents a great opportunity to be a part of the sports environment and connect with a real community.”

As more cities across the United States break ground on expensive new sports stadiums and arenas, some are including real estate components either directly on the complex grounds or nearby. From Atlanta to Minneapolis, Sacramento to Miami, developers are rushing to add condominiums and rental apartments to the long list of amenities available to ardent sports fans.

The move to add real estate is fueled, in part, by wanting to bolster the fan experience, but it is also an attempt to offset the soaring price tags to build new stadiums in some cities, say real estate experts.

In some cases, developers are also being pressured by city governments and local residents to add affordable housing to these massive stadium projects.

Residents have begun moving into First, a 325-unit apartment building at 1263 First St. SE in the District near Nationals Park. The mixed-use project is being developed jointly by Grosvenor Americas and McCaffery Interests and will include more than 24,000 square feet of retail space and a Residence Inn by Marriott.

Rents for the studio, one- and two-bedroom units range from $1,815 to $4,520.

Totaling 531 units, the three rental properties will feature one-, two- and three-bedroom apartments with amenities ranging from exclusive clubhouse access to rooftop bars and lounges with wraparound balconies with ballpark views. Developer Pollack Shores says one of the three communities, Residences, was ready Opening Day on April 14 when the Braves hosted the San Diego Padres. The other two communities, Parkside and Flats, will open in May and July, respectively. Rental prices range from $1,225 to $4,505.



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