Electric Objects is a digital frame for artwork

Digital frames are nothing new. You may have seen them used for advertisements, or maybe you’ve seen one on your grandma’s shelf. But you’ve probably never actually mistaken one for a painting.

Now you just might. Electric Objects is debuting EO2, a new digital frame with a matte, texturized screen that is meant for the sole purpose of connecting people to the art world.

The screen itself was purposefully designed to be thin so that it resembles more of a painting on the wall than an actual screen. Its 1080p HD LCD display and discreet Wi-Fi antennae also help it blend in seamlessly with the rest of your decor. Not to mention, whichever piece of artwork you choose to illuminate the screen will dim as the lights in your apartment dim thanks to a light sensor working to match the ambiance of your home.  

The EO2 is controlled through an app that lets you choose from portrait pieces from a series of artists. Some are career artists recruited by the app and some are your favorite artists, like Vincent Van Gogh and Jackson Pollock, who are featured in museums such as the Getty Museum and LACMA.

There’s also art from users. Anyone with the app can upload your artwork and share it with the app’s community. Your work could potentially be featured in the homes of thousands of strangers.

Jessie Goldberg, PR manager of Electric objects, says she likes to think of it as “Netflix for visual art.” The CEO of Electric Objects, Jake Levine, further explains the archives of many of these museums are just sitting on the web and it would be a shame for them not to be enjoyed since they were created to be shared. 

His mission for this project is to make art more accessible at home. And if Netflix is their model, the EO2 frame could be a big step toward mingling the worlds of art and home decor.

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